Qualcomm is a little confused.
"Hey, buddy, you got anything from Qualcomm here?" I could have saved Qualcomm a truckload of money. But Qualcomm didn't call me before...


Top Five Design Faux-Pas.
Stupid design mistakes made by marketers and designers.


How To Destroy Your Brand In One Easy Step.
We were driving down I-95 one Sunday afternoon. Minding our own business. Yes, we were a smidgen over the speed limit, passing trucks in...
United Air: Putting "Hospital" Back Into Hospitality. How NOT to deal with a PR catastroph
You'd think a large company with an experienced marketing and public relations staff and a budget into the millions of dollars would be...


Rocket Science.
Toyota is a really, really, really BIG company. Bigly. You'd think their advertising partners would be more cautious in their phrasing,...















